November 20, 2025, 08:30 - 15:00
23rd Strategy Forum on Lake Zurich 2025
Agenda 2026: The Formula to Win!
Lake Zurich, ZH
THE 23rd Strategy Forum on Lake Zurich
For over two decades, C-Level has developed into the leading platform for strategy and transformation in German-speaking Switzerland.
Over 100 top executives from all functions and industries are expected to attend, as well as top-class speakers - all of them experienced leaders from leading national and international companies.
Look forward to a day full of inspiration, insights and exclusive networking with outstanding personalities from the Swiss business world.
Participants
Speaker
Topic Sessions
Program
We are pleased to present the final program of the Strategy Forum.
Keynote: Agenda 2026: The Formula to Win!
Selçuk Boydak, Founder C-LevelFounder AI Business School
Panel: Challenges for 2026
Lara Jelinski, Chief Growth Officer Central Europe & Chief Executive Officer Media Switzerland, Dentsu
Andrea Bacca, Member of the Extended Executive Board Head Human Resources, Swiss Life Asset Managers
Martin Koller, Head Group Strategy & Economics, Axpo
Keynote: Uncertain and full of opportunities: Leadership makes the difference
Kerstin Stimpfl, Head of Value Management DACH, Workday
Keynote: Recipe for Growth 2.0
Rainer Zahradnik, Country Manager Switzerland, Tata Consultancy Services
Keynote: Technology - Your Formula to Win?Billy Kneubühl, Vice President, Technology Cloud Sales Alps & Country Leader Switzerland, Oracle
Keynote: Challenges in the provision of customer-oriented services, using the example of Industrieparks Muttenz AG and Stein AG
Steven Rudin, Transformation Manager, GETEC PARK.SWISS in conversation with Arndt Mielisch, Senior Marketing Manager Central Europe, ServiceNow
Breakout session 1: Culture as a compass in turbulent times
Reto Rutz, Partner & Managing Director, valantic CEC Switzerland
Breakout session 2: On the way to super-intelligent systems: A discussion on opportunities and threats for business and society
Dr. Bruno Messmer, Managing Director & Head of Consulting, DXC Technology
Breakout session 3: The human factor - how we make our teams fit for AI
Breakout session 4: Digital sovereignty - how Switzerland and the whole of Europe can remain/become truly independent can remain/become independent
Panel: How to Become an "AI-First" Company
Wolfram Schulze, Member of the Executive Board, Chief Information Officer, Vetropack Group
Marc Bischoff, Head of IT and Digitalization, Zweifel Chips & Snacks
Roland Ingold, Member of the Executive Board, Head of IT, PAX Insurance
Presentation of the results of the breakout sessions and wrap-up in the plenary session
Frequently Asked Questions
A compilation of the most frequently asked questions about the AI Strategy Forum
The forum will be held at an exclusive location on Lake Zurich. You will receive the detailed address in your invitation.
Access is reserved exclusively for members of the Executive Board and Board of Directors of the largest Swiss companies and the neighboring DACH region.
High-ranking executives from the largest Swiss companies share their extensive expertise and practical experience with us on stage to provide valuable insights into current trends, proven methods and future-oriented solutions. Thanks to the cross-industry and cross-functional composition of the speakers, we guarantee that the topics will be examined from different perspectives.
Registration only for members of the C-Level Inner Circle and invited guests. Members and guests will automatically receive an exclusive invitation by e-mail. Not a member yet? Become part of the largest top executive community in Switzerland and fill out the contact form below.
Registration for members & invited guests only
Registration only for members of the C-Level Inner Circle and invited guests. Members and guests will automatically receive an exclusive invitation by e-mail.
Not a member yet? Become part of the largest top executive community in Switzerland:

