23rd Strategy Forum on Lake Zurich 2025
Thank you for your visit!
Agenda 2026: the Formula to Win!
November 20, 2025, 08:30 - 15:00 | Rüschlikon
23rd Strategy Forum on Lake Zurich
For over two decades, C-Level has developed into "THE" top executive community for strategy & transformation in German-speaking countries.
We were able to welcome over 90 top executives from all functions and industries as well as top-class speakers and panelists, all of them top executives from international and national industry leaders.
We looked back on a day full of inspiration, training and networking - exclusively at eye level with other exciting personalities from the Swiss economy.
Participants
Speaker
Topics Sessions
Photo Recap
Highlights
Keynote Speaker
Agenda 2026: The Formula to Win!
Selçuk Boydak, Founder C-Level, Founder AI Business School
Uncertain and full of opportunities: leadership makes the difference
Kerstin Stimpfl, Head of Value Management DACH, Workday
Recipe for Growth 2.0
Rainer Zahradnik, Country Manager Switzerland, Tata Consultancy Services
Technology - Your Formula to Win?
Billy Kneubühl, Vice President, Technology Cloud Sales Alps & Country Leader Switzerland , Oracle
Challenges in the provision of customer-oriented services, using the example of Industrieparks Muttenz AG and Stein AG
Steven Rudin, Transformation Manager, GETEC PARK.SWISS
Challenges in the provision of customer-oriented services, using the example of Industrieparks Muttenz AG and Stein AG
Arndt Mielisch, Senior Marketing Manager Central Europe, ServiceNow
Panelists
Challenges for the year 2026
Lara Jelinski, Chief Growth Officer Central Europe & Chief Executive Officer Media Switzerland, Dentsu
Challenges for the year 2026
Andrea Bacca, Member of the Extended Executive Board Head Human Resources, Swiss Life Asset Managers
Challenges for the year 2026
Martin Koller, Head Group Strategy & Economics, Axpo
How to Become an "AI-First" Company
Wolfram Schulze, Chief Information Officer, Vetropack Group
How to Become an "AI-First" Company
Marc Bischoff, Head of IT and Digitalization, Zweifel Chips & Snacks
How to Become an "AI-First" Company
Roland Ingold, Member of the Executive Board, Head of IT, PAX Insurance
Breakout session moderators
Culture as a compass in turbulent times
Reto Rutz, Partner & Managing Director, valantic CEC Switzerland
On the way to super-intelligent systems: A discussion on opportunities and threats for business and society
Dr. Bruno Messmer, Managing Director & Head of Consulting, DXC Technology
The human factor - how we make our teams fit for AI
Léonie Kirchgeorg, Head of Sales & Business Development, AI Business School
Digital sovereignty - how Switzerland and the whole of Europe can remain/become truly independent
Joy Haushammer, Sales Associate & Business Development, AI Business School
Thanks to our supporters
